Economic Development, Redevelopment Petaluma, California
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Economic Development, Redevelopment

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City of Petaluma, California
Photos courtesy of Scott Hess
Governing Board: Petaluma Community
Development Commission
11 English Street
Petaluma, CA 94952
phone: 707.778.4345
fax: 707.778.4419
Hours: 8:00 A.M. - 5:00 P.M.
Monday - Friday

Project Areas

Redevelopment Project Areas

The PCDC administers two redevelopment project areas

Central Business District Project Area
Petaluma Community Development Area

 

1. Central Business District Project Area (click here to see CBD Area Map)

The Central Business District Project Area (the “CBD” project) was established in September 1976 (Ordinance No. 1221 N.C.S.). The CBD District Project Area originally consisted of approximately 98 acres and encompasses the majority of the historic downtown core from D Street to Washington Street and from Lakeville Street to Liberty and 5th Streets. The area is bisected by the Petaluma River and by Petaluma Boulevard. The Petaluma River Turning Basin is the most prominent geographic feature.

The original project area contains an impressive collection of turn-of-the-century commercial buildings devoted primarily to retail and office uses. Approximately seventy of these buildings are listed as in need of seismic strengthening. There is relatively little vacant property in the project area; however, considerable under-utilized land in the vicinity of the railroad depot has potential for significant development. In August 2003, the PCDC approved the creation of a Theater District, including a large mixed-use project. The project area's economic activity focuses on its retail, restaurant, and visitor serving uses but includes two contemporary neighborhood shopping centers.

In 2001, through a Plan Amendment, the PCDC added 127 acres to the project area. The western portion of the added area is generally bounded by Union Street, Western Avenue, Howard Street and Liberty Street. The eastern portion of the added area is generally bounded by D Street, McNear Avenue, the Northwest Pacific Railroad and Petaluma Boulevard. The total area of the expanded project area is 225 acres.

CBD Redevelopment Plan: Project Area Goals & Objectives

  • Eliminate adverse physical and economic conditions in the existing and added areas.
  • Provide an environment conducive to social and economic growth.
  • Implement the Central Petaluma Specific Plan.
  • Promote economic vitality in Petaluma's Central Business District by attracting new jobs that will employ Petalumans, encouraging new development and mixed uses, and enhancing the downtown.
  • Encourage development, public access and recreational opportunities along the river, and help to integrate the river orientation by rehabilitating older shopping centers.
  • Provide a mixture of industrial, office, retail and compatible residential development.
  • Provide sufficient parking to serve new businesses and residents while supporting the use of alternative modes of transportation and facilities primarily for pedestrian uses.
  • Construct and repair public infrastructure, including streets, sidewalks, curbs and gutters, and water and sewer systems.
  • Reinforce the role of the Central Business District as the center for transit and non-vehicular modes of travel.
  • Provide a street system in undeveloped areas that strengthens the existing roadway network, serves new development, and balances the need for through movement with livability and pedestrian/bicycle orientation.
  • Enhance streetscape improvements, including street trees, landscaping, sidewalks, and strengthen linkages to and along the river through a system of urban open spaces.
  • Ensure a choice of housing types and locations to all persons regardless of income, sex, cultural origin, marital status or physical disabilities.

Summary of CBD Redevelopment Plan Limits

Background Information
Plan Limits
Acres
225
Date of Original Plan Adoption
9/27/1976 - Ordinance 1221
Plan Amendments
11/21/1994 - Ordinance 1973
7/21/1999 - Ordinance 2092
6/18/2001 - Ordinance 2116
Base Year
1976-77 (Added Area 2000-01)
Base Assessed Value
Existing Area: $18,832,170
Added Area
: $48,701,865
Time Limits Under AB 1290
Incurring Debt

Existing Area 10/27/2011
Added Area
7/18/2021

Termination Date for Use of Eminent Domain on Non-Residential Properties
7/18/2013
Plan Effectiveness
(Project Activities)
Existing Area 10/27/2016
Added Area 7/18/2031
Tax Increment Collection/Repayment of Debt
Existing Area 10/27/2026
Added Area
7/18/2046
Financial Limits
Tax Increment Cap
No Limit
Bond Principal Indebtedness Limit
$50,000,000

 

2. Petaluma Community Development Project Area (click here to see PCDC Area Map)

Established in July 1988 through the adoption of Ordinance No. 1725 N.C.S., the Petaluma Community Development Project Area includes approximately 2,740 acres generally along both sides of U.S. Highway 101 from Old Redwood Highway to Washington Street, the Southwest side of U.S. Highway 101 from Washington Street to Lakeville Street, and both sides of U.S. Highway 101 from Lakeville Street to Petaluma Boulevard South and East of U.S. Highway 101 to the “Haystack Landing” area. The Project Area also includes approximately five miles of the Petaluma River and Willow Brook Creek of which a majority parallels U.S. Highway 101. Portions of major traffic arteries including Petaluma Boulevard North and South, North McDowell, Old Redwood Highway, East Washington Street, Lakeville Street and Lakeville Highway are also situated in the Project Area.

Also included in the Project Area are several major business parks and industrial uses as well as five major retail centers: Washington Square, Petaluma Plaza North and South, the Petaluma Premium Factory Outlets, and the Petaluma Auto Plaza. The area includes many public and institutional uses. There is a significant amount of vacant and/or underutilized land within the Project Area that provides development potential.

Summary of PCD Redevelopment Plan Limits

Background Information
Plan Limits
Acres
2,740
Date of Original Plan Adoption
7/18/1988 - Ordinance 1725
Plan Amendments
11/21/1994 - Ordinance 1972
4/3/2000 - Ordinance 2100
Base Year
1987-88
Base Assessed Value
$331,539,332
Time Limits Under AB 1290
Incurring Debt
8/17/2008
Termination Date for Use of Eminent Domain on Non-Residential Properties
No Longer Applicable Since 7/18/2000
Plan Effectiveness (Project Activities)
7/18/2028
Tax Increment Collection/ Repayment of Debt
7/18/2038
Financial Limits
Tax Increment Cap
$800,000,000
Bond Principal Indebtedness Limit
$ 80,000,000


PCD Redevelopment Plan: Project Area Goals & Objectives

  • Eliminate the conditions of blight existing in the area included within the redevelopment project area boundaries of the Project Area.
  • Ensure, to the greatest possible extent, that the causes of blighting conditions, in the areas included with the Project Area, will be either eliminated or protected against.
  • Provide participation opportunities, for owner and business tenants in the areas included in the Project Area, to the overall redevelopment objectives of the Redevelopment Plan.
  • Encourage and ensure the redevelopment of the areas in the Project Area.
  • Encourage and foster the economic revitalization of the areas included in the Project Area.
  • Finance and construct the public improvements described in the Redevelopment Plan.
  • Implement the goals and objectives of the General Plan of the City of Petaluma.

 

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